Data Lake to Support 25X User Growth

Our client is a on a mission to empower people by making professional life coaching accessible to everybody. The client wanted to build a product that is user-driven, highly scalable, and rapidly adoptable. However, no unified customer views or actionable insights were derived from the 14,000+ users.

• Developed an AWS data lake to consolidate data sources (inhouse and 3rd party) related to product, finance, and marketing
• Developed the cloud architecture and performed an end-to-end migration with automation of all processes
• Defined KPIs, campaigns, segments, and predictive analytics models, and worked with all client teams to utilize the findings
• Provided conversion analytics guidance and recommendations based on the data insights

The unified data lake provided a single version of the truth for the company and all customer, marketing, finance, and product decisions were driven by intelligence, resulting in a rapid product growth, increasing users from 14,000+ to 350,000 in 18 months.